TEAM STORES START WITH DESIGN

START WITH DESIGN

VC builds and manages custom Team Stores that simplify ordering and reduce admin for organizers. Our team of gear specialists and designers makes the process clear, efficient, and easy from start to finish.

Step 1: Complete a VC Design Brief and send along any logos or visual references to and send any logos and visual designs ideas to info@vcultimate.com.

Step 2: We’ll review your brief, follow up with any questions, and make sure you have the details you need on the styles you’ve selected, including product information and available variations.

Step 3: Our design team gets to work. Unless a rush timeline has been requested and confirmed, you can expect your first concept within 2–7 business days.

TEAM STORE SET UP

Setting up your VC Team Store is simple. Tell us what you’d like to offer, and we’ll guide you through product options, build your lineup, and handle the setup.

We’ll help you choose a mix that works for your team and meets any product minimums. Your sales rep will outline requirements, but there’s flexibility: the same spot sublimated logo can be used across multiple products, and the same screen-printed logo can be applied to up to three styles (for example, a hoodie, long sleeve, and t-shirt). Jersey and shorts prints are produced separately, even if the artwork is the same.

ORDERING PERIOD

Once your store is approved, we’ll send you simple instructions to share with your players so ordering can begin.

You can also choose to open your store to friends, family, and fans. Just note that all orders will be bulk shipped to you for distribution, unless you choose individual shipping for your entire shop/team.

If you would like to open up your store for fundraising, consider offering a Fan Shop at the same time.

SHIPPING OPTIONS

Choose either bulk shipping (all orders sent to one address) or individual shipping (orders sent directly to each person). Team Stores must use one method and cannot mix both.

TEAM STORE COSTS

A small handling fee is applied to team store products to support credit card processing and the additional time required to sort and pack individual orders before bulk shipping.

Handling Fee:

• Items under $30: $0.70/item
• Items under $50: $1.45/item
• Items over $50: $1.80/item

TEAM STORES & DISCOUNTS

If uniforms in the store already include team pricing, additional promo codes or discounts can’t be applied to those items.

LIVE REPORTING & SHOP CLOSING

You’ll have access to live reports that update as orders come in, so you can track roster completion, monitor progress toward minimums, and potentially move orders to production sooner.

Once the order window closes, we'll ask you to review the summary of all orders and outline any next steps, including optional late add-ons before production begins.

Questions or ready to get started? Email us at info@vcultimate.com.

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FAN SHOPS

START WITH DESIGN

A VC Fan Shop lets you offer any item we make and have supporters order individually and raise funds for your team.

If your Fan Shop will feature the same gear as your Team Store, you can skip this step and we’ll use the approved designs.

Step 1: Complete a VC Design Brief and send any logos or visual references to info@vcultimate.com.

Step 2:We’ll review your brief, follow up with any questions, and confirm product details and style options.

Step 3:Our designers get to work. Unless a rush timeline is requested and approved, your first concept arrives within 2–7 business days.

FAN SHOP SET UP

Once designs are approved, we’ll build your shop and handle the setup.

Your sales rep will help you choose the right mix of fan gear and make sure your lineup works with any product minimums.

Product minimums and restrictions will be outlined by your sales rep; but the good news is:

Requirements will be outlined based on your product choice(s), but there’s flexibility: the same spot sublimated logo can be used across multiple products, and the same screen-printed logo can be applied to up to three styles (for example, a hoodie, long sleeve, and t-shirt). Jersey and shorts prints are produced separately, even if the artwork is the same.

When everything is finalized, we’ll launch your shop with clear product details, timelines, and an order window based on when you want your fans to receive their orders.

FAN SHOP SHIPPING

Fan Shops can only offer individual shipping (orders sent directly to each customer), and are charged standard shipping at checkout. Bulk shipping is only available on Team Stores.

FAN SHOPS & DISCOUNTS

Supporter items are typically listed at full price. Customers may use personal discount codes unless fundraising pricing has already been built in or specific restrictions are in place.

FAN SHOP FUNDRAISING & COMMISSION

Fan Shops are designed to generate funds for your team. The standard commission rate is 15%, and we’ll work with you to set pricing that supports your fundraising goals while keeping items accessible for supporters.

FAN SHOP COSTS

Limited-time Fan Shops include a small handling fee to cover payment processing and the added sorting and packing required for individual orders:

• Items under $30: $0.70/item
• Items under $50: $1.45/item
• Items over $50: $1.80/item

These fees are built into your published Fan Shop pricing, so there are no surprises for customers at checkout.

FAN SHOP MINIMUMS

If any item in your shop doesn’t reach its minimum, your team agrees to place a top-up order before it goes live. This helps avoid canceled items, refunds, and extra delays, and ensures a smooth experience for your supporters.

If your Team Store is running at the same time as your Fan Shop, total units across both stores can be combined to meet minimums.

LIVE REPORTING & SHOP CLOSING

You’ll have access to live reports that update as orders come in, so you can monitor progress toward minimums and overall shop performance throughout the order period.

Once the shop closes, we’ll send a final order summary and confirm any required top-ups before production begins.

Questions or ready to get started? Email us at info@vcultimate.com

HOW FAN SHOPS DIFFER FROM TEAM STORES

Shipping:

Fan Shops are set up for individual shipping, with each supporter entering their own address and paying shipping at checkout. This differs from most Team Stores, which often use bulk shipping to a single team contact for distribution.

Pricing:

Fan Shop items are listed at retail pricing, with your team earning a commission on each sale (generally 15%). Team Stores, by contrast, are usually set up with team pricing for players rather than fundraising margins.

Product Offering:

Fan Shops are usually more curated than Team Stores. We recommend a focused selection of proven items that are likely to meet minimums and appeal to supporters. In most cases, Fan Shops feature gear that has already been produced for the team, rather than introducing entirely new or one-off products.

Timing:

Fan Shops often run after teams have received their gear or around key moments in the season when interest from supporters is highest, whereas Team Stores are tied to roster ordering and uniform cycles.

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LEAGUE AND PARTNERS SHOPS

VC is proud to set up League and Partner Shops for sponsored leagues and organizations. While Team Stores and Fan Shops are usually built for teams and run for set periods with made-to-order gear, this program supports a broader, more permanent collection of branded merchandise for your community.

PLANNING & PRODUCTION

Your VC sales rep will work with you to determine the best structure for your League or Partner Shop based on the size of your organization and the expected demand for branded gear. Together, we’ll map out the right mix of in-stock, made-to-order, and pre-order items, and decide how often new products should be introduced.

We generally recommend a phased approach rather than launching everything at once. Offering too many products at the same time can create decision fatigue and often results in lower overall sales. Rolling out a smaller selection of items each quarter or around key points in the season helps keep interest high and makes the shop easier for members to navigate.

Ongoing promotion is key to success. Consistent reminders in registration emails, newsletters, social media, and league communications help direct members and fans to your shop and keep new releases top of mind. A single announcement is rarely enough; a steady presence across your channels will lead to stronger engagement and better results over time.

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