As the discussions around Gender Equity in ultimate continue to be so prevalent in our community, we feel as though it's our responsibility to contribute.
First, it's important that our community knows where VC stands: We respect all people and believe that all people should be treated equally and fairly. We believe that there is still a tremendous amount of work to be done around gender equality in both sport and the world at large. We will work with you, our community, to help promote the values of equality and equity as best we can, in everything we do.
In 2017, we put all of our online advertising partnership dollars in one basket: Exclusively supporting Ultiworld's coverage of the women's division, which allowed for more division-specific coverage than ever before.
We checked in with Ultiworld on the effects of more women's coverage:
There was a 2% increase in overall female viewers from October 2015-August 2016 to October 2016-August 2017. That's truly great when you are looking at over 2MM pageviews.
For new entrances to the site, we are tracking at 24.71% increase in the female category! This means that of the total females that go to Ultiworld each day, 25% are first time visitors!
VC will continue to work with Ultiworld on this initiative for the 2017-2018 season, and share more effects/stats as available.
This past spring, we connected with a number of women's club teams and offered them a no-obligations sponsorship discount on their uniforms. This offer helped us to get to know a number of awesome women's teams that we hadn't worked with in the past and helped the teams get great gear while saving funds to be able to put them in to what matters most - tournament fees, travel, etc.
Given the success of our trial run, we want to go bigger with this idea of a Women's Development Sponsorship. So here we go...
If your team has a coach, VC will also offset a small part of that investment for you and add a no-charge coach jersey to your order.
What's more, if you're an open or mixed team actively working towards promoting equity at your school and in your community, we want to hear about what you're doing and help share your success. You will also be eligible to receive a Women's Development Sponsorship if your actions are tangibly making a difference in the support of female athletes in your area.
It's really quite simple. We'll ask you to tell us a bit about your team in this form and we'll be in touch to follow up within 1-2 business days. You can also drop us a line any time to get more information. Here is our contact info.
A 20% discount will be added to any estimates we send you for your team uniforms and we'll walk you through the order process from start to finish. Other benefits:
That's it, unless you want more...
We are committed to working every day to be the best we can be, and that includes supporting the initiatives and values of our community. Some examples of what else we can do are:
Most importantly, we'll continue to stand up and speak out for what's right and do our best to support and promote equity in ultimate through our actions, investments and our partnerships.
© 2018 VC Ultimate.
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