January 17, 2017

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New Pivot Training Pants

Our new Pivot Training Pants have just launched as part of our Team Canada Collection, and are available for custom orders for your team at any time. 

The goal behind this product was to give players a great warm-up and training option that keeps you warm without restricting your range of motion. The material is smooth on the outside and cozy on the inside, with 4-way stretch.

Canadian-and-Russian ultimate legend, Anatoly (Toly) Vasilyev was one of the first to comment on the style. "They look pretty funky and the fit is exactly what is popular right now," said Toly. "VC has never had a product like this."

Creating a training pant that focuses on performance, and that is comfortable for both men and women, was the key.

"It's no secret that women's and men's pants fit quite differently, so it took us a few times to make sure that the hip area of this style works well for a wide range of body types," said VC's CEO and new product developer, Adriana Withers. "I'm really proud of the fact that both Remi and Alyne could do squats comfortably... while looking good for the camera no less!"


Remi Ojo and Alyne Azucena flexing out the new Pivot pants.

"When I first tried the training pants on, I was amazed at how it was able to perfectly balance style, mobility, comfort and durability. Definitely an essential training piece."
- Remi Ojo

Key Features

"Tight and loose in all the right places, these training pants are the perfect addition to your warm up gear, with extra long zipper access for quick and easy removal."
Alyne Azucena

Design Options 

This product is fully customization as it's 100% fully sublimated. You can even add your own touch to the inside of the pockets. 

Excited yet? 

Drop us a line and our team of designers is standing by to help make your custom Pivot pants an ultimate reality, or pick up a pair today!

December 01, 2016

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VC Ultimate To Sponsor, Help Grow Ultiworld's Women’s College Coverage

From Ultiworld: A new partnership will support Ultiworld's college women's coverage.

We are pleased to announce that VC Ultimate has partnered with Ultiworld to help support a substantial amount of college women’s coverage in the 2016-2017 season. Featuring tournament reporting, video footage and highlights, coverage of D-I and D-III Nationals, and a monthly profile series, Ultiworld’s coverage of the college Women’s Division will be stronger than ever thanks to VC Ultimate’s generous support.

Below is a Q&A with VC CEO Adriana Withers about the company’s decision to commit resources to enhanced media coverage of the Women’s Division.

Why is this an important moment for women’s ultimate?

There are a lot of important developments happening in ultimate right now. The recognition by the International Olympic Committee, the spreading awareness of the professional leagues, the quasi-regular inclusion of plays on SportsCenter Top 10 – these are all signs that ultimate has started to arrive in the mainstream, if it hasn’t already.

As more eyes and interest land on ultimate, it is of paramount importance that our incumbent media outlets commit to presenting our sport at its best, which to VC means providing equal coverage of the women’s division, towards the goal of supporting gender equity.

It’s important that female athletes have their stories told and are equally and respectfully covered. It’s important that, when new spectators and media consumers read about and watch ultimate, it is just as likely that they are seeing coverage of women’s competition. Further, it’s crucial that any girl thinking about getting involved in our sport can go on to a site like Ultiworld and find a female role model just as easily as a young boy could find a male one, or vice versa for that matter.

VC is proud to support Ultiworld’s 2016-2017 women’s division coverage. When we proposed this idea, it was because it was one way that we can help to level the playing field in terms of what events and stories get covered in the coming year.

Yes, it’s an indisputable fact that more people watch men’s athletic events, and therefore those events are better financially supported than women’s ones. Yes, this is true even in ultimate. That doesn’t mean that supporting the coverage of the women’s division is less important to VC; we think it makes it more important to put our financial resources behind it.

What’s the motivation behind sponsoring Ultiworld’s women’s coverage?

As ultimate continues to expand, it is necessary that ultimate organizations, governing bodies, and for-profit businesses commit to working towards gender equity in our sport. We have a real opportunity to cultivate ultimate in a different way than traditional sports have historically grown.

In my opinion, that means that companies like VC need to open our pocket books and truly support equal coverage of women’s ultimate, even knowing that we will have a less traditionally “valuable” return on our investment. The motivation behind our idea to support Ultiworld’s women’s division coverage was simple: it was the right thing to do.

Why move beyond your focus on Without Limits to support the full college season coverage?

Without Limits Ultimate is an amazing organization that will always have VC in its corner. The work that Michelle Ng and her partners have done to create playing and development opportunities for women (and men) over the last 6+ years is inspiring. Organizations like this build our community up and strengthen the foundation on which we can continue to make progress.

However, Without Limits is only one of many organizations doing great work – the All-Star Ultimate Tour, GUM, camps like NUTC that make gender equity a focus among both instructors and players, and the many other tournaments with strong women’s divisions across the country.

We didn’t want to pick and choose what coverage we helped to fund simply due to an event’s affiliation with partners we are already work with or tournaments that we are already supporting in some other way. It was important to provide financial support to the entire division’s coverage to help get as many stories out there, from as many far-apart places, and about as many different players, teams, and organizers as possible.

How do you see a media-focused partnership helping there?

As we say at the VC office, 90% of problems we come across are due to lack of quality communication. What better way to focus on the importance of gender equity in ultimate than by supporting the quality coverage of the women’s division?

November 11, 2016

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Ultimate Canada Conference 2016

Adriana with smiles and sunshine!

A message from VC's CEO:

Today I'm headed to Saskatoon, Saskatchewan for the 2016 Ultimate Canada Conference. I could not be more excited for my first visit to Saskatchewan and to spend quality time with 100 inspiring and dedicated individuals to discuss ultimate.

As presenting sponsor for the conference, VC is honored with the opportunity to address the organizers, delegates, presenters and sponsors at the welcome meet and greet that we host tonight. Usually I use this timeto talk about what's new and exciting with VC - accomplishments we've been proud of and plans for the future.

This year, however, I don’t have it in me to talk about ourselves in that way. Please don't get me wrong, I am so very proud of our company and the people that work hard every day to provide the ultimate community with quality products. I'm so proud of all of our partnerships here in Canada and around the world and I'm happy to discuss these things with anyone at any other time.

This year just feels different and I'm instead inspired to use my allotted few minutes to talk about an idea that's been swirling in my head since first hearing Michelle Obama's epic line: When they go low, we go high. Focusing on the "we go high" part, I'm inspired to talk about what I believe to my core is ultimate's ability to promote Going High.

I'm excited to share my feelings about what this means to me and how I feel about our sport and our inclusive, open minded and supportive community. To hear from the individuals at this conference about their feelings on our sport and the positive ways in which they have seen ultimate inspire through its dedication to its core values, including Spirt of the Game. I'm honored to have the opportunity to hopefully spark a conversation about what Going High means to ultimate, and to share the collection of messages with our ultimate friends around the world.

In my mind, ultimate is all about Going High. I look forward to sharing and listing to you and I hope that you'll join us in this conversation.

With much love and respect,

Adriana

October 12, 2016

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Shorts Enthusiasts - We Hear You!

Same high quality, super low clearance price!

Ultimate players - you have been heard! Although there's certainly a lot of love out there for our world-famous GOAT shorts, in a recent fitting survey we received feedback that players would like more variance in the length.

In our unisex products we strive for fits that are comfortable for all
shapes and sizes, but we also understand that it's Micro shorts for everyone!hard to find the right cut to please everyone. When we introduced our women's cut for shorts it was in answer to ladies who were looking for comfy gear that fit their style: more like soccer or running shorts than basketball shorts. We upped the ante recently with the introduction of women's cut Micro shorts: all the quality and comfort of VC women's shorts, now also in our new Microfibre moisture-wicking material!

The bottom line:
We'll be working to provide more variation in our shorts sizing: XS and Smalls will get shorter, Large and XL and XXL will get longer. Otherwise the fit will remain the same!

What this means for you:
All our current shorts undergoing size changes must go go GO! Every pair of FlexLight shorts in our inventory (minus the mediums - sorry but those aren't changing) are priced to sell at $14.50 USD / $19 CAD!

Place a team order or pick up a pair of discount shorts and fall in love all over again with VC FlexLight material, plus your favorite vintage cuts! Available in black, charcoal, medium grey, navy, royal blue, ink blue and white - while supplies last! Women's cut GOAT shorts are also on sale, available in black!

Follow our Facebook, Twitter, and Instagram to keep in the loop on exciting deals like this, or sign up for our newsletter at the bottom of our homepage!

September 20, 2016

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VC College Deals!

Early Bird Pick Your Offer!

It's time to think about making your team look good in the best performing, highest quality gear around... at a great price. 

You pick the offer,
VC will take care of the rest.

OFFER A: Keep it Simple and get up to 15% off during our Early Bird Sale.
12-24 sets*: 10% discount
25+ sets: 15% discount
*Set: light and dark jerseys + shorts

OFFER B: FREE Shorts!
Order a minimum of 12 sets of fully sublimated jerseys and we'll give you a free pair of FlexLight shorts for each player!

Ordering spot sublimated or screen printed jerseys? No problem!
Order a minimum of 12 sets of any type of jerseys and get 50% off of any type of short VC offers!

Bonus Offer
Order before Oct. 15 and receive up to 3 hours of FREE professional art time!

Order Deadline: January 15th, 2016

HUGE Micro Short News!Micro Shorts - New Colors, New Cuts!
Micro Shorts are now available in our amazing Women's Cut & in two New Colors!

Read about our Women's Cut shorts here, or learn more our our Micro Shorts here.

Micro Shorts are now available in BLACK, WHITE and CHARCOAL!!

 

Mystery Disc Bundles On Sale Now!
 
Need Discs?
VC's got practice discs on sale right now for less than $5 US. 
Check it out, and use discount codeCollege10 to take 10% off any order in the VC store all month!

Questions? Comments? Ideas? 
Drop us a line any time; we can't wait to hear from you!
 

 

September 16, 2016

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World Junior Ultimate Championships in Poland

WJUC 2016

The World Junior Ultimate Championships in Poland was a whirlwind World Flying Disc Federation event in the beautiful city of Wrocław! Not all is as it appears however: Polish pronunciation was one of our favorite challenges of the event and by the end of the week we had down the the name of the city (pronounced like "frot-suave") and the word for thank you - dziękuję (pronounced like "jun-koo-ya"...sort of).

Wrocław also happened to be the 2016 Capital of Culture which was a well-deserved title judging by the beautiful city, apparently constant events in the main square, and incredible street art all over! We were lucky to merchandise WJUC in such an amazing location!

Our all-star staff was all smiles!

The week-long event certainly kept our staff on our toes. Our problem-solving skills were put to the test when we had to construct racks out of metal pipes that were sturdy enough for all the sweet VC and Lookfly gear! Not to mention weather ranging from hot and humid to chilly and windy to torrential downpour; we had to be ready for anything!

 

Trivolle wants to go home with you!
Two of our favorite things from the week: starting a VC Snapchat account (Follow us! "vcultimate") and giving away Trivolle sets all week to all the junior teams. Not only are these young athletes amazing ultimate players - they're also hilarious and very good at Trivolle! Thanks to Trivolle for donating sets to these teams from all over the world, they're definitely going to good homes.

Best night of the week: trade night. A crazy downpour cut the night's activities short, but not before we got to run around in these crazy human hamster balls: 

Finally, a great week in Poland was capped off with the Canada boys taking home silver and our Canada ladies winning gold in an exciting final against USA! So proud of our juniors teams.

Congrats Canada Girls!

Thanks to everyone who helped put on this amazing event - we can't wait for another opportunity to visit Poland!

August 31, 2016

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World Ultimate and Guts Championships in London

Worlds Returns to London!

U23 World Championships 2015 by London was just so fun, we couldn't stay away! This past June we returned to the same fields in St. Albans for the World Ultimate and Guts Championships 2016.

We started the week making friends with an adorable cart who we dubbed "Herbie" named after the 1960's Love Bug. Herbie did a great job helping us transport our merch to and from our tent each day, but we wore him out a bit by the end of the week! Thanks for all the hard work, Herbie!

Oh no! Herbie down! Herbie the Love Bug - The Resemblance is Uncanny!

One of the most interesting parts of the week for our staff was learning about GUTS - it's a terrifying game! We decided it's very appropriately named. The USA team was looking super fly in their full-sub VC jerseys, but as for our staff....we'll be sticking to ultimate.

GUTS USA clinch the win! Nice jerseys!

Unfortunately, Thursday games were almost all cancelled due to an intense downpour with crazy flooding. Luckily, we had Adriana's nephew Otis with us for Friday to make up for lost time! Otis was a champion at giving away stickers and high fives, so we went into the finals on a high note!

Otis saves the day with stickers, high fives, and smiles!

A location change for the finals did add some extra complications for the last day - especially when the staff sent to pick up gear at the original site 20 minutes away forgot to bring the container key. It ended up being a pretty awesome stadium though so it was totally worth it! 

Shout out to Team Canada for rocking our jerseys all week - these were some of our favorite designs ever! If you missed your chance to pick up some sweet swag, you can still order Team Canada gear here, or WUGC fully sublimated gear here. Cheerio, London - until next time!

Team Canada Swag

 

March 24, 2016

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Design ›  


Copyright Infringement: the Dos and Don'ts of Fair Use

The Do's and Dont's of jersey design.
In creating gear for ultimate we are lucky to work with a talented and creative community. When we brought sublimation to ultimate teams back in 2001, we helped start a new era for jersey design in our sport. Now, 15 years later, inspired designers are coming to us with incredibly creative and artistic works continually!

There is one catch, however: many teams come to us with amazing creative ideas that we unfortunately can't follow through with due to copyright law. It's very easy to see something you like and want it reproduced on your gear, but there are a lot of laws and policies in the way.  


According to the Stanford University Libraries, Fair Use refers to, "any copying of copyrighted material done for a limited and “transformative” purpose, such as to comment upon, criticize, or parody a copyrighted work." Commentary or criticism most likely don't apply to ultimate designs, but often teams like to parody other works. Keep in mind that the key word is "transformative" - it's not enough to just change the color or rearrange some elements, it needs to be transformed into a new work of art.

To make it easier on you, we've compiled a list of Dos and Don'ts when navigating the tricky waters of copyright law:

Do: 

  • Do send us examples of art and images that you like. Our graphic designers will not be able to copy it for your gear but they can use it as a starting point to get an idea of what you're looking for. Hopefully they can capture the essence of the works and create something new for you!

  • Do reach out to artists and institutions for permission. Emerging artists especially may be willing to give you written permission for use of a work of art, or a company may appreciate the free publicity from using their logo. A written copyright release is necessary!

  • Do make use of the Public Domain- works whose exclusive intellectual property rights have expired, have been forfeited, or are inapplicable. It may take some research, but one great resource is the National Gallery of Art which offers free downloads of art in the public domain. 

Don't:

  • Don't assume that just because it seems free, it is. Examples of copyrighted material include cartoon characters, corporate logos, school mascots, college names (i.e. "University of Michigan"), and even the term "frisbee"!
  • Don't try and cheat the system. If you didn't make it yourself, you most likely need permission to use it. It's not just a SOTG thing - there could be serious legal implications for our company and your team.
  • Don't give up! These may seem like tricky waters but we'd be happy to help you navigate! The original and legal piece of art we can work together to create will make for a more unique jersey anyway!

It never hurts to aspire to an original design (Watercolor Jersey). But some designs are inspired from life (Turkish LS, from the Hagia Sophia Basilica). Other times, you can get the rights to reproduce an image (Contraband).
It never hurts to aspire to an original design (Watercolor Jersey). But some designs are inspired from life (Turkish LS, from the Hagia Sophia Basilica). Other times, you can get the rights to reproduce an image (Contraband).

You can get your order started by following this link, or feel free to email us at info@vcultimate.com if you have any questions. Let's get designing!

     

    January 22, 2016

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    Design ›   Europe ›  


    Tracie Ching: Five Years as a Design Mastermind

    Tracie Ching

    January 2016 marks five years of Tracie Ching designing jerseys for us! Tracie has made some amazing designs across the years, in particular the sublimated designs from our international World Flying Disc Federation tournaments. Check out her story: a glimpse at what it's like to be an artist in the ultimate community! Should we call it artimate? Probably not, but still. 

    Danmark 2015 Subs
    What was it like when you joined VC 5 years ago? What's the story - how did you get connected with the company?

    In 2011, VC hosted one of its first sublimated design contests. I didn't know it then, but the contest was one of the earlier attempts to suss out talent for VC's first design team. Funny thing is I lost that contest, but I guess VC liked my design enough to invite me back to submit something for a team. Once again, my design wasn't chosen, but I was invited to join the team regardless, which should serve as a lesson that success does not always manifest as you might think. Talent and a good work ethic can and will be rewarded!

    How did your history as an artist and ultimate player uniquely suit you to designing for VC?

    I actually had no official design training. I went to school for fine art with a concentration in mixed media sculpture. I had a minor in printmaking but somehow never managed to touch silkscreen. But in being the "artsy" one, I was often asked to help designing jerseys for my college team, and later my league teams. It was one of my old captains who recommended I submit to the VC contest and it was at that time I had started to dabble in design. VC really helped me hone those skills so in truth we grew together. 


    Has the company changed a lot in 5 years? What's been the biggest change for you?

    I think VC has always had a reputation synonymous with quality, and that really hasn't changed. The big difference is that reputation is now international. I think VC's strong presence has been felt, and resonated, in many corners of the world. I feel grateful to be part of a company that has grown into such an excellent ambassador to the sport of ultimate frisbee. 










    What are a few of your favorite designs/projects you've worked on?

    That is really tough. Team-wise: I loved helping create Team Danmark's 2015 subs (top pictures). And the Team Canada subs from 2013 and 2015 always stand out in my mind. Special project-wise: I can't get enough of the Dia de los Muertos from our World Class Collection (pictured below).
    Dia de los Muertos
    Who in the whole world, past or present, would you most like to design a jersey for, and what would you put on it?

    Since starting this job I have always harbored a dream of designing gear for one of the first ultimate teams to play in the Olympics.


    Good Good luck achieving that dream Tracie, we believe in you! If you'd like to see more of Tracie's art, you can check out her website or Facebook page!
    December 31, 2015

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    VC 2015: A Year in Review

    2015 is coming to a close, but it's been a wild ride! We've had a lot of exciting news and a lot of fun events this year, and while we're thankful for all of that we're even more excited to see what 2016 brings. Check out our 2015 year in review!


    We started the year with our WFDF announcement - we're the official merchandisers for the World Flying Disc Federation for 2015 and 2016!






    This year our USA office out of Atlanta went to a whopping 130+ tournaments between the VC and Spin brands! Wow! In February one of the events was Trouble in Vegas where our staff were enchanted to meet this capybara, Romeo; basically a giant guinea pig. #onlyinvegas




    We also had the pleasure of merchandising the first-ever USAU Beach Nationals. Virginia Beach was a great time, maybe the most fun being all our VC Funzone beach games!




    In June we had a very exciting announcement: our merger with UK company Lookfly! We now officially have a VC Europe branch and some electric new plans for a Lookfly revamp.


    June also gave us a fun giveaway day with the Toronto Elites club. We gave away free sublimated samples of some of our favorite designs - earned through Spikeball games and joke-telling. Everyone loves free sub jerseys!



    U23 in London kicked off our summer European tour. We met a lot of amazing young players from all over the world and saw some really exciting competitive ultimate.



    EUC in Copenhagen brought more great European ultimate. Since Denmark is known for their bacon, we hosted a memorable night of fun with our Beer, Bacon, and SpikeBall tournament.




    EYUC was the last of our European summer tour; what a great note to end on! We saw some incredible youth players - the future of ultimate looks bright indeed!




    Back on our home turf, we wrapped up the Canadian season with CUC in Winnipeg. It was lovely to be among some of our favorite Canadian teams again.



    Our final destination tournament of the year was PAUC in Cancun, Mexico. Even though it was the rainy season and we had some new obstacles to overcome, these amazing positive teams made it all worthwhile!

    In this next year, we're looking forward to new product development and our continued contract with WFDF. Keep an eye out for new designs for bigger, better events, like WUGC 2016 back in London. Here's to an exciting new year!