Pride Fundraiser Recap
PREMIER ULTIMATE LEAGUE PRIDE FUNDRAISER
Every year, VC holds a Pride month fundraiser. June 2020 was different as the greater world was finally awakened to the grave extent of systemic racism that exists today. It was not a time to promote rainbow gear in celebration; it was time to educate or community and share the plight of important organizations doing on-the-ground work for social justice.
While we centered all of our social media and direct marketing activity around promoting these organizations and encouraging people to directly support their efforts through donations, we did also launch Pride-themed gear for four PUL teams later in the month. We saw this as a way to reach more people and raise some additional funds for the important work being done.
We were thrilled to work with the Premier Ultimate League, the Atlanta Soul, the Austin Torch, the Indy Red and the New York Gridlock to raise and donate a total of $1816.50 to four amazing organizations. You can read more about these in our recent blog post.
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