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Social Media & Marketing Examples
Examples Resource Center
Team Marketing Initiatives
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Social Media & Marketing Examples
3 minutes
We want to make it easy for your social media coordinators to execute your requirements, so we're taking this opportunity to provide you with content examples and guidance. Of course, your voice is the one your fans want to hear, so please feel free to be yourself and be creative!
Shout Outs
What's a Shout Out?
A tagged positive post about VC as the team's sponsor, or a mention of a current product, that includes the link to the team's merchandise collection and "@vcultimate".
Examples
The @PremierUltimate Player Sponsorship Program launches this Monday at 5pm EST. Have you decided which exclusive @vcultimate jersey you're going to line up for?
Shout out to our friends and the @PremierUltimate Official Uniform Sponsor @vcultimate for the unique Player Sponsorship Program designs!
Our Official Merchandise store is now OPEN on the @vcultimate site - Support us by sporting our gear! [add store link]
New Product Alerts
What is a Product Alert?
A tagged (with link) post showcasing a new product in the team's or league's merchandise line.
Examples
Chilly outside? Check out our new [add team name] crewneck sweaters in our @vcultimate shop! [add link]
!!New Product Alert!! @vcultimate has new [insert team name] hats in our Official Merchandise shop! [insert link]
The moment you've all been waiting for... our @vcultimate Official Merchandise shop now has [team name] light and dark replica jerseys available! [insert link]
Newsletter Shout Outs
We stand by this: Your team needs an e-newsletter. Email marketing is the best way to keep engaged with your fans, ticket holders, PSP sponsors... and the best way to promote your merchandise stores. If you don't have a mailing list yet, this should be your next marketing initiative.
While our request is to have a VC logo/product image – linked back to your team collection on the VC site – within your e-newsletter, there's more that you can do and it will be effective, we promise.
Best Example
The New York Gridlock does a fantastic job with their e-newsletters. Click the image below to view the full example, which includes information about the team's selected organization for the PUL Pride fundraiser, a product link to the Pride collection, a shared update from our blog/e-newsletter on the PUL Pride fundraiser AND a shout out to join our e-newsletter... perfection, and very much appreciated!
Promotional Instagram Post
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